2018 DECA ICDC VBCFA - Virtual Business Challenge-Fashion

2018DECA ICDC VBCFA

Virtual Business Challenge-Fashion

虚拟商业挑战-时尚业

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In the VBC Fashion track, participants will scour runway and street blogs for emerging and viral fashion trends; manage marketing, business and fashion-specific concepts such as design, buying, pricing and markdowns, social media promotion, window display and merchandising within their own fashion design business; and interpret actions, charts and reports, such as the Income Statement and the “Instatrend” report in order to make strategic marketing decisions for their fashion business to optimize profitability.


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