翰林学院Alevel Business商业管理辅导

Business商业管理课程

商学课程是一门入门级商学课程，从企业、市场和竞争对手三者开始分析，到企业在国际化环境中的机遇和挑战；从市场调查手段开始学习，到如何制定企业战略级决策；从盈亏平衡，到如何用财务手段控制风险和回报。商学课程的学习除了要求学生对于概念和知识体系有较多的记忆和理解，还要求学生有较强的思辨能力，能够适应多角度多维度的问题分析和解决能力。商学课程是商科类专业申请的重要参考，同时也是中国学生较为喜欢的学科，学习本身的经历可以帮助学生提升英文综合运用的能力。

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翰林学院 Business Syllabus商业管理大纲免费下载

Business商业管理课本

Business商业管理真题

翰林学院 Business商业管理辅导大纲

Topic	Subtopics	Hours*	Homework
1. Business and its environment	Enterprise
	Business structure
	Size of business
	Business objectives
	Stakeholders in a business
	Business structure ()
	Size of business ()
	External influences on business activity ()
2. People in organisations	Management and leadership
	Motivation
	Human resource management
	Human resource management ()
	Organisational structure ()
	Business communication ()
3. Marketing	What is marketing?
	Market research
	The marketing mix
	Marketing planning ()
	Globalisation and international marketing ()
4. Operations and project management	The nature of operations
	Operations planning
	Inventory management
	Operations planning ()
	Capacity utilisation ()
	Lean production and quality management ()
	Project management ()
5. Finance and accounting	The need for business finance
	Sources of finance
	Costs
	Accounting fundamentals
	Forecasting cash flows and managing
	working capital
	Budgets ()
	Contents of published accounts ()
	Analysis of published accounts ()
	Investment appraisal ()
6. Strategic management	What is strategic management? ()
	Strategic analysis ()
	Strategic choice ()
	Strategic implementation ()
Total		15